The Rebirth Get Face Fit

The Rebirth Get Face Fit

I can’t believe I finally get to write this: our rebrand is LIVE. Our new website is here. After nine months of intense brainstorming, testing, decision-making (and lots of back-and-forths), we’re officially stepping into a new era — and I wanted to take a moment to tell you exactly how we got here. Our website campaign was shot by the talented Geray Mena. He translated the art direction so well.

This is the story of how we rebuilt everything from the ground up: the branding, the products, the web experience, the identity. All of it.

Phase 1: Branding & Identity — Laying the Foundation

We started with the hardest part — finding our new voice.

The brand needed to evolve. We had grown, our community had grown, and it was time our visuals and message caught up. That meant starting at square one: brand strategy, values, tone, energy. Who are we now? What do we stand for? Who are we speaking to?

We worked closely with our creative agency Naranjo Etxeberria who truly got us. It wasn’t just about picking a new logo — it was about understanding the soul of our business. That led us down a deep design rabbit hole and eventually to something we’re obsessed with: a custom logo and font inspired by the Phi alphabet. It felt symbolic — beauty, balance, and nature, all things we stand for.

From there came all the brand assets: tissue paper, shopping bags, envelopes, packaging. Every detail mattered. We wanted every touchpoint to feel intentional and elevated.

Phase 2: Rebrand, Part II — Web Design & Art Direction

Once the identity was set, it was time to bring it to life — visually, digitally, emotionally. We started wireframing, designing, and building a custom website experience that not only looked good, but felt like us.

This part was both exciting and overwhelming. We knew we wanted the site to be more inclusive and unisex — a space where everyone, including men, felt welcome. We worked with a team that completely understood our vision and helped us create something fluid, clean, and bold.

Some key features we’re proud of:

— A new homepage that introduces our products, our online academy, and in-person masterclasses
— A smoother registration flow for courses and bundles, with discounts for multi-course signups
— A global practitioner directory so our community can find facial specialists worldwide
— Our new Community Page, where members get exclusive promos, insights, and early access
— Our Blog, where I’ll be sharing everything — from building this business to educational content

The Products — A Whole Journey of Their Own

While all this was going on, we were deep in product development. Our first two physical products took months of formulation, sourcing, and testing — but they’re finally here.

— The Deep Balm — packed with bakuchiol, ceramides, and vitamin E. This was a labor of love. We went through countless versions to get the texture, absorption, and effect just right. It’s rich, but not heavy. Nourishing, but not greasy. And when applied using our sculpting routine? Magic.

— The ‘Heads in the Clouds’ Scalp Massage Tool — a Gua Sha tool designed to release tension in the scalp, boost blood flow, and indirectly lift the face. Because, yes — your scalp is deeply connected to your facial structure. We created a tutorial to guide you through the best way to use it.

Creating these products was far from easy. One of our biggest challenges was finding the right manufacturer who could deliver clean, effective formulations without compromising our standards. We tested with labs across different countries, some of which just didn’t meet our expectations. Eventually, we found partners who not only understood our vision, but elevated it.

Face Routines — Your New Daily Ritual

One of the most exciting additions to our new platform is our Targeted Face Routines section. These are carefully designed sequences focused on specific concerns. We’re launching with:

— 7-Day Face Lift Course
— Upper Face & Eye Depuff
— Lower Face Sculpt & Lift
— Midface, Nasolabial & Lip Plump
— Neck & Scalp Release
— Debloat Your Face — Lymphatic Drainage Routine

You can sign up for just one, or get a bundle at a discount. Every course comes with lifetime access, so you can revisit them as often as you like.

Looking Back, Moving Forward

Looking back, I’m so proud of what we’ve built. It wasn’t always smooth — there were moments I questioned everything, moments we hit dead ends with manufacturers or debated over fonts for days (yes, really). But every delay, every challenge made the final product better.

And most importantly, we didn’t do this alone. From the agency that brought our identity to life, to the formulators who perfected our products, to YOU — our community — who gave us feedback, supported us, and kept us focused on our why.

This rebrand isn’t just a facelift — it’s a rebirth. And I couldn’t be more excited for what’s next.

Now go explore the new site, try the routines, test the products — and let me know what you think.

We’re just getting started. Thank you so much for all your support the last 3 years and being here since day 1 witnessing our growth and evolution.

X Olivia